Every year, the Virginia Beach sales team gets the opportunity to attend a vast amount of conferences throughout the country, and these conferences are as varied as the diverse events that Virginia Beach has the opportunity to host each year. Within the last three months, Virginia Beach was represented everywhere – from as far as California to D.C. Some of these included the PCMA Annual Convention and Event Service Professionals Association in Chicago, the Society of Government Meeting Professionals (SGMP) in Washington D.C., Religious Conference Managers Association (RCMA) in Birmingham, Ala. the Collinson Diversity Conference in Newport, Calif. and CEOs attending theCouncil of Engineers of Scientific Society Executives (CESSE) in Mobile, Ala. In the next few weeks, the sales team will circle back to Washington D.C. for both Destination Showcase and Springtime in the Park showcases.
To continue to enrich the team, we encourage all of our sales managers to attend conferences and meetings that provide both educational sessions and networking opportunities. So far, the Virginia Beach sales team has traveled to Chicago to attend both the Event Service Professionals Association (ESPA), which featured new ways to help planners organize events, and the PCMA Annual Convention, where they explored event and technology intelligence, operational strategy, meeting and experience design and globalization. During their time in the Windy City, the team partnered to host a customer dinner at the trendy Osteria Via Stato. On the West Coast, Dawn Whittaker represented Virginia Beach at Collinson Diversity Conference in Newport Beach, which focused on multicultural business in the meetings and events industry. This three-day event featured workshops, education and networking opportunities, as well as pre-scheduled appointments between meeting planners and organizations. Dawn also attended the Council of Engineers of Scientific Society Executives (CESSE) Mid-Winter meeting in Mobile.
As a destination, we believe that we are only as strong as our industry partners, which is why we take pride in collaborating with all of our hotel partners. It is just as important to invite the industry partners to conferences with the sales team, since ultimately, they are the ones who help host the events first-hand. Our hotel partners, Westin Town Center and Holiday Inn North Beach, accompanied our sales team while travelling to Birmingham to attend the Religious Conference Managers Association’s (RCMA) Annual Meeting and Tradeshow, where they learned through educational sessions, contingency planning, negotiation, participation rich meetings, religious conferencing, social media preparation, strategic planning and more.
Back at the beach, our team was busy “creating Rock Stars” for events taking place along right here, including AAU Gymnastics, Cheer & Dance competitions, Soccer tournaments, National Green Schools, Distributive Educational Clubs, Fire Chiefs, Law Enforcement and more! The first quarter is already off to an amazing start, and we cannot wait to see where the rest of 2015 takes us.
To learn more about the conferences we attend and the events we host, contact me, Todd Bertka.